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Graphic Recording is a visual performance that complements a meeting, talk or conference, by visually summarizing the
information communicated during those events.
It is an amazing new methodology to document events as they happen, in a really enlightening, inspiring and memorable way.
It is used to enhance the creativity of an audience by stimulating people to come up with new ideas and see the connections between issues which they thought were unrelated. By simply thinking visually and drawing on the spot on a visible surface, the Graphic Recorder indirectly interacts with the viewers, encouraging collaboration between groups, whatever the number.
The value of a Graphic Recording performance is visible
both during and after an event, as the final product is kept by
the teams involved, who are able to relate to tangible drawings and words to remember the conversations that have taken place
during their event.
A Rich Picture is a visual communication approach that is used to communicate a complex idea or important content in a way that is memorable and engaging at the same time.
With illustrated visual metaphors and texts, Rich Pictures stimulate discussions between groups and help reach a collective understanding of the subject matter.
Unlike Infographic images, where graphics are used to assemble complex information or data so that it is easier to "digest", Rich Pictures guide the viewer through a story.
More known in business, Mind Maps have the same power: they work as illustrated diagrams, usually used to visually organize information and show relationships among pieces of the whole.
When should I use these visual approaches?
a.
to reassert or to develop
a new business strategy
(business evolution/change)
b.
to develop or reinforce new plans
to fulfil business objectives
(product, market)
c.
to promote a brand
in a new, dynamic way
d.
to reinforce group dynamics
(team building)
Main benefits
BIG PICTURE
They allow you to see all synthesized content on a large scale at all times
ENGAGEMENT
They honor people's contributions and show them they've been listened to
SHARING
they act as an important channel to new, useful conversations
MNEMONICS
they increase information retention through dual coding and visual anchors
PRODUCTIVITY
they tackle information overload and free
mental resources
DOCUMENTATION
they promote further research on the subject matter
STORYTELLING
content is turned into a story that is appealing and easy to "digest"
CREATIVITY
they stimulate imagination by helping participants to reflect on their thinking
I have worked with
and in the charity sector
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My numbers
5
Years of experience
260
Projects followed
64
Clients helped so far
9
Collaborations
About me
After art school, I graduated at the IED (European Institute of Design) of Milan as an illustrator. I then moved to the United Kingdom, where I lived and worked for five years, consolidating my professional artistic skills and exploring new visual approaches.
It was here that I discovered and learned the Graphic Recording methodology, trained under the umbrella of a leading London based internationally active visual marketing agency.
Thanks to that, I have travelled to many European countries and around the globe, from America to UAE, listening to multicultural teams and visually capturing their ideas, passions and dreams, with unique, tailored images.
Today I manage projects of various nature, in a multicultural environment, using my visual communication skills to facilitate the journey of small, middle-sized and large Companies in pursuit of their business goals.
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Get in touch
If you've been inspired to get in touch about a project or an event I would be really happy to talk it through with you.
You can find me via email or by filling in the contact form below.
WARNING
©Roberto Sitta 2020 - All the images in this website are copyrighted and for viewing only.
You are not allowed to cut and paste or reproduce these images in any way and under any circumstances without the author's permission.