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©RobertoSitta
©RobertoSitta
©RobertoSitta
Services

Services

GRAPHIC RECORDING

discover an innovative methodology

RICH PICTURES and 

MIND MAPS

highlight the right path by connecting the dots

ILLUSTRATION

use powerful, tailored images to boost visibility

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2D ANIMATION

your ideas explained frame by frame

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©RobertoSitta
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Graphic Recording
Rich Pictures

what is Graphic Recording and why should I use it?

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Graphic Recording is a visual performance that complements a meeting, talk or conference,  by visually summarizing the

information communicated during those events.

It is an amazing new methodology to document events as they happen, in a really enlightening, inspiring and memorable way.

It is used to enhance the creativity of an audience by stimulating people to come up with new ideas and see the connections between issues which they thought were unrelated. By simply thinking visually and drawing on the spot on a visible surface, the Graphic Recorder indirectly interacts with the viewers, encouraging collaboration between groups, whatever the number.

The value of a Graphic Recording performance is visible 

both during and after an event, as the final product is kept by

the teams involved, who are able to relate to tangible drawings and words to remember the conversations that have taken place

during their event.

What are Rich Pictures and Mind Maps and why should I use them?

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A Rich Picture is a visual communication approach that is used to communicate a complex idea or important content in a way that is memorable and engaging at the same time.

 

With illustrated visual metaphors and texts, Rich Pictures stimulate discussions between groups and help reach a collective understanding of the subject matter. 

Unlike Infographic images, where graphics are used to assemble complex information or data so that it is easier to "digest", Rich Pictures guide the viewer through a story.

More known in business, Mind Maps have the same power: they work as illustrated diagrams, usually used to visually organize information and show relationships among pieces of the whole.

When should I use these visual approaches?

a.

to reassert or to develop

a new business strategy

(business evolution/change)

b.

to develop or reinforce new plans

to fulfil business objectives

(product, market)

c.

to promote a brand

in a new, dynamic way

d.

to reinforce group dynamics

(team building)

Main benefits

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BIG PICTURE

They allow you to see all synthesized content on a large scale at all times

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ENGAGEMENT

They honor people's contributions and show them they've been listened to

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SHARING

they act as an important channel to new, useful conversations

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MNEMONICS

they increase information retention through dual coding and visual anchors

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PRODUCTIVITY

they tackle information overload and free 

mental resources

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DOCUMENTATION

they promote further research on the subject matter

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STORYTELLING

content is turned into a story that is appealing and easy to "digest"

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CREATIVITY

they stimulate imagination by helping participants to reflect on their thinking

Clients

I have worked with

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and in the charity sector

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Gallery

Gallery

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My numbers

5

Years of experience

260

Projects followed

64

Clients helped so far

9

Collaborations
About

About me

©RobertoSitta

After art school, I graduated at the IED (European Institute of Design) of Milan as an illustrator. I then moved to the United Kingdom, where I lived and worked for five years, consolidating my professional artistic skills and exploring new visual approaches.

It was here that I discovered and learned the Graphic Recording methodology, trained under the umbrella of a leading London based internationally active visual marketing agency.

Thanks to that, I have travelled to many European countries and around the globe, from America to UAE, listening to multicultural teams and visually capturing their ideas, passions and dreams, with unique, tailored images. 

Today I manage projects of various nature, in a multicultural environment, using my visual communication skills to facilitate the journey of small, middle-sized and large Companies in pursuit of their business goals.

Social

 Social 

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Contact

Get in touch

If you've been inspired to get in touch about a project or an event I would be really happy to talk it through with you. 

You can find me via email or by filling in the contact form below. 

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I AM BASED IN

Milano - Italy

WARNING

©Roberto Sitta 2020 - All the images in this website are copyrighted and for viewing only.

You are not allowed to cut and paste or reproduce these images in any way and under any circumstances without the author's permission.

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